You can also change the proximity parameter, which is set here to include tweets within 5 miles.)Ĥ. (Note: Grab the location code from location-tagged tweets in your search results or from your profile page if you've enabled location-based tagging on Twitter. Replace the bold orange text in the following subscriber URLs with the terms you want to track, and add them to your reader: Although Twitter previously removed some its support of RSS, there is still a way to subscribe to Twitter searches for your competitors, industry terms, executives' names, hashtags, and whatever else may be relevant to your business. For Twitter specifically, you should be looking for industry tweets, and mentions of your business. RSS can help you streamline your social media monitoring. Monitor Twitter for mentions of your company and industry-related terms. Does that spark a content idea? Notice a new trend that you think is applicable to your industry? Write about it! Disagree with another blogger's opinion? Be controversial!ģ. Check out what other bloggers in your industry are writing about. Trying to overcome a case of blogger's block? Take a look through your reader for blog topic inspiration. Use it to help brainstorm blogging ideas. Categorize the feeds in your reader into different topics and segments to keep it organized and easy to scan, and spend a few minutes every morning sifting through your reader to stay informed and up to speed.Ģ. Consider also subscribing to the blogs of your competitors so you can easily keep track of what they're publishing as well. You should also subscribe to general marketing blogs ( here's a great list) to help you stay on top of new developments in marketing. First, start populating your reader with blogs and news sites that report on trends and topics relating to your business' industry.

Subscribe to industry news sites/blogs to stay on top of industry trends and topics. So if you haven't already, sign up for an RSS reader like Google Reader, and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts.

What are rss subscribers